Podcast Your Business
If your company is capable of producing valuable information on a regular basis then you may want to consider hiring us to help you produce a podcast.
A podcast is your own radio program that customers (or potential customers) subscribe to and automatically download new episodes. If you have content that positively affects people’s lives in a meaningful way, there’s a good chance that you will grow an engaged listener base that will buy your product or service.
What makes a good podcast?
Given the fact that this is all very new and no one really knows that makes a good podcast, we think you need to have a few elements:
- Regularly scheduled shows, either per day, week, or month.
- About 20 minutes in length or less. If much longer than 20 minutes, then structured so that the listener can skip over the parts they don’t want.
- Genuinely informative and educational, bringing serious value to the listener.
- Personality. It doesn’t matter what the personality is, so long as there is a personality behind the microphone. Listeners want to hear a person, not a voice. Personality is what keeps people coming back.
Business Podcast ideas
Here’s some crazy ideas on a podcast format for different kinds of businesses from the perspective of a podcast listener:
- Clothing Store: Give me a weekly podcast on what’s hot, what’s not. What are the stars wearing? What’s new in style? What’s old? What did you see on the street that was cool? What was lame? Got any hot deals?
- Restaurant: I want to hear from the chef about the weekly or daily specials. Give me some cooking tips that will help me prepare a better meal for my family. Do you have healthy food? Educate me about that.
- Grocery Store: I don’t read the paper or clip coupons. Give me a 2 minute daily podcast on special sale items.
- Banking: (This one is so easy you shouldn’t even be reading this!) Tell me how to manage my money, reduce my taxes, get the most from savings, maximize investment returns, and THINK LIKE A MILLIONAIRE.
- Automotive: Test drive a different car each week and give me the straight scoop on it, WHILE YOU’RE DRIVING IT. I want to hear your expressions while you floor it or crank a turn. Slam the doors and tell me what it feels like. Turn the knobs and let me know if you feel quality. Got used cars? Even better because then you can give me more variety and maybe drive a classic now and then.
- Real Estate: Break out each neighborhood and tell me about new houses on the market. Walk through the house and record a podcast that tells me all about it, but BE HONEST. I want to hear what’s good about it but I also want to know what’s sucky.
How can we help you?
With over 8 years in the radio, over 10 years in Web development, and now a thriving podcast distribution network, we can provide virtually anything you need including:
- Concept development: You don’t need to figure out all the details. We’ll work with you and collaboratively come up with a great show that your company can easily deliver.
- Production assistance: Unless you’ve been podcasting already, there’s a bunch of simple, little things that you need to know. We put them all together for you so that you can get started quickly, easily and with minimal hassle.
- Podcast Web site add-on: Publishing podcasts requires an add-on to your Web site. It’s cheap and easy to do. We’ll work with you and your Web designers to make sure everything has a nice, clean, integrated look.
- Promotion: OK, so you’ve belted out a few podcasts and you’re ready for an audience. But where is the audience? We’ll help you find it, grow it, and get the word out!
OK now what?
Easy, just contact us using the form below and we’ll get started!